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H-D shuts down the Buell brand...!

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H-D shuts down the Buell brand...! Empty H-D shuts down the Buell brand...!

Post by Richard H on 29th October 2009, 23:36

From www.jsonline.com/blogs/business/64359207.html

" BUELL OFFICIALS THANK CUSTOMERS, DEALERS AND EMPLOYEES FOR UNFORGETTABLE RIDE

EAST TROY, Wis. -- (Thursday, October 15, 2009) Buell Motorcycle Company officials thanked the company’s customers, employees and dealers for an unforgettable ride, following today’s announcement by Harley-Davidson, Inc. that it will discontinue the Buell® product line as part of Harley-Davidson’s go-forward business strategy. The new long-term strategy aims to drive Company growth through a focus of efforts and resources on the Harley-Davidson® brand.

“I want to personally thank all our past and present Buell employees, dealers and suppliers for their efforts. I also want to thank Buell motorcycle owners for their support and passion for the brand,” said Buell Motorcycle Company President Jon Flickinger.

Flickinger said a limited number of new Buell motorcycles remain available for sale through authorized dealerships and production will wind down by October 30. He also stressed that Harley-Davidson will provide replacement parts and service through dealerships and that warranty coverage will continue as normal for Buell motorcycles.

“I will always be proud of what we have accomplished. It is a testimony to what a small group of passionate and inspired people can do, and with brilliant innovations, we’ve produced some of the best-handling bikes of all time,” said Buell Chairman and Chief Technical Officer Erik Buell. “I personally look forward to exploring how I can continue to work with Harley-Davidson to bring advanced product technology to riders.

“I have also had the great fortune to meet and get to know many Buell riders over the years, and they are an amazing and interesting group of free thinkers,” Buell said. “May you ride with pride into the future. And may your roads ahead be as adventuresome and rewarding as mine have been for the last 26 years.”

A wholly owned subsidiary of Harley-Davidson, Inc. since 1998, Buell Motorcycle Company was founded in 1983 by Erik Buell and produced more than 135,000 motorcycles. Over the past 26 years, Buell motorcycles won numerous design accolades and awards, and countless races and championships around the world, including the AMA Pro Daytona SportBike championship in 2009. "

Sad days for individualists.
The mass-produced uniform "custom" H-D bike lives on. Sad


Last edited by Richard H on 1st November 2009, 19:23; edited 1 time in total
Richard H
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H-D shuts down the Buell brand...! Empty Re: H-D shuts down the Buell brand...!

Post by DaveS on 30th October 2009, 09:50

I think there is an echo in here!!! Wink

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H-D shuts down the Buell brand...! PbucketH-D shuts down the Buell brand...! PbucketH-D shuts down the Buell brand...! PbucketH-D shuts down the Buell brand...! PbucketH-D shuts down the Buell brand...! Pbucket
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H-D shuts down the Buell brand...! Empty Re: H-D shuts down the Buell brand...!

Post by Richard H on 1st November 2009, 19:11

Echo...?

Echo...?

Echo...?

scratch
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H-D shuts down the Buell brand...! Empty Re: H-D shuts down the Buell brand...!

Post by Admin on 1st November 2009, 19:18

Your post appeared in triplicate Richard - Admin deleted the other 2 - sorry for spoiling the fun! Smile

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H-D shuts down the Buell brand...! Empty Re: H-D shuts down the Buell brand...!

Post by Richard H on 1st November 2009, 19:24

Why thank you, Admin...!
I only posted once - the others must have been echoes.
Laughing
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Post by DaveS on 1st November 2009, 19:54

Admin wrote:Your post appeared in triplicate Richard - Admin deleted the other 2 - sorry for spoiling the fun! Smile

Strike 2! Twisted Evil

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H-D shuts down the Buell brand...! PbucketH-D shuts down the Buell brand...! PbucketH-D shuts down the Buell brand...! PbucketH-D shuts down the Buell brand...! PbucketH-D shuts down the Buell brand...! Pbucket
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Post by tj on 5th November 2009, 18:51

Is this why Buell was shut down?

The new model Harley's look very familiar, much like.... Buell

Advert a la 'Popular Mechanics' Nov 2009
H-D shuts down the Buell brand...! Harley
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H-D shuts down the Buell brand...! Empty Re: H-D shuts down the Buell brand...!

Post by Richard H on 5th November 2009, 19:36

I gather from other fora that the H-D dealers treated Buells like illegitimate offspring. They didn't like servicing and holding parts for them.
Perhaps because they were showing up their 'legitimate' brothers and sisters? scratch
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